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Product marketing manager

Full-time On-site
Melbourne

At Oolio, we’re more than just a tech provider – we’re committed supporting hospitality businesses with the right tools and insights to make their venue run better, faster and more in sync. We're on the lookout for a dynamic Product Marketing Manager to help define and communicate our story. This is a unique opportunity to be part of our growing Marketing team, working closely with Product and Sales to shape Oolio’s presence in the casual dining sector.

Oolio is a cloud-based POS and payments platform created with the demands of hospitality in mind. Our solution helps venues offer faster, smarter service, from fixed and mobile POS to self-ordering, kitchen displays, and integrations with popular third-party services like Uber Eats and DoorDash.

As the PMM, you’ll play a key part in defining Oolio’s market positioning and messaging, ensuring it clearly communicates our unique value and competitive edge. You’ll work alongside the product and sales teams to develop strategies that align with our broader business goals, crafting compelling narratives that speak to the real challenges hospitality owners face. Your work will help drive impactful go-to-market campaigns that showcase how Oolio is more than just a platform—it’s an essential tool for venue success.

This role is perfect for someone with previous product marketing experience who thrives in a fast-paced, collaborative environment and is eager to make a real impact at a growing company. If you're passionate about telling stories that resonate with the hospitality industry and want to help build something special, we’d love to hear from you.

Key Responsibilities

Product positioning & messaging

  • Develop and refine Oolio’s value proposition for different segments within hospitality.
  • Create compelling positioning and messaging frameworks to articulate the benefits of Oolio across various channels.
  • Work closely with the product team to translate technical features into customer benefits and compelling marketing narratives.
  • Maintain a deep understanding of the competitive landscape, particularly regarding competitors like Square, Lightspeed and Toast and ensure Oolio is positioned effectively.

Go-to-market (GTM) & product launches

  • Manage GTM for new feature releases and product updates.
  • Collaborate with Marketing, Product and Sales teams to ensure a coordinated approach to market entry.
  • Develop launch plans including key messaging, positioning, and content assets to drive awareness and adoption.
  • Track industry trends, customer feedback, and competitor activity to help refine and improve GTM strategies.

Sales and customer enablement

  • Work with Sales teams to develop messaging, battle cards and FAQs to aid in positioning Oolio effectively.
  • Provide input for sales collateral, presentations and website content, ensuring consistent messaging across all customer touch points.
  • Conduct internal product training for Marketing and Sales teams to ensure alignment on Oolio’s benefits and key differentiators.

Market research & customer insights

  • Be the expert on industry trends, customer pain points and competitive dynamics to inform product positioning.
  • Gather and amplify customer research before, during and after launch to shape how Oolio is positioned and identify opportunities for improvement.
  • Engage with customers to see how they use Oolio in their venue, gathering insights to refine messaging, drive adoption and enhance the product.

Qualifications & Experience

Required experience and skills

  • 5+ years of experience in product marketing, GTM or B2B SaaS marketing (extra points if you’ve worked in hospitality tech, POS or cloud-based platforms previously).
  • Proven ability to develop compelling product positioning and messaging for B2B SaaS solutions.
  • Capable of gathering and interpreting data and insights to guide planning and decision making
  • Experience in competitive analysis and market segmentation with a track record of launching new products successfully.
  • Strong collaboration skills with experience partnering Sales and Product teams.
  • Excellent written and verbal communication skills with the ability to translate complex technical concepts into clear, persuasive messaging.

Preferred qualifications (but not mandatory)

  • Prior experience in hospitality technology (POS, inventory, payments, loyalty, reservations or self-service solutions) or marketing to hospitality venues.
  • Experience using marketing automation, CRM (Salesforce, HubSpot) and analytics tools.

What we offer

  • Join our dynamic team and play a pivotal role in scaling an innovative hospitality tech platform.
  • A fast-paced, innovative and collaborative work environment.
  • Competitive salary and performance-based incentives.
  • Professional development opportunities and access to industry events.

How to Apply

Excited about the role but unsure if you tick all the boxes? At Oolio, we value enthusiasm and a willingness to learn. If you’re excited about this role and have a desire to grow, we encourage you to apply even if you don’t meet every single qualification listed.

Interested candidates should submit their resume and a cover letter using the link below, make sure you include how you believe you can truly make an impact here at Oolio.